In March 2007, Click Marketing Solutions created and launched the inaugural Gold’s Gym Mr. Puniverse contest. This Valley wide competition was executed through an integrated marketing campaign targeting 18+ year old males in the greater Phoenix area with underdeveloped physiques and weighing a maximum 145 pounds.
The contest, a combination beauty pageant/bodybuilding event, featured six good natured finalists competing for various prizes and the coveted title of Mr. Puniverse. A panel of Gold’s Gym fitness experts presided over the competition, which was well received by the audience and garnered rave reviews from everyone involved. Concluding the event, a Mr. Puniverse was crowned and officially began his reign.
Over the course of 2007, Mr. Puniverse will act as a Gold’s Gym ambassador at various events throughout the state. Additionally, the winner’s progress in achieving weight and muscle gain will be continually documented through public relations and new media campaigns.
This annual competition promotes the Gold’s Gym brand by providing an opportunity to educate the community about the value of muscles to good health, promote the Gold’s Gym story in an engaging way and bring humor to a brand personality known for its serious bodybuilding heritage.
The Mr. Puniverse prize package consisted of these items:
• Lifetime membership to the Phoenix area
• One year free membership to Gold’s Gym for a friend
• Personal trainer for a maximum of 3x per week
• Gold’s Gym apparel allowance (approximately $150 – T-shirts, pants, caps)
• Other misc. prizes as developed
• Inclusion in pr activities including representing Gold’s Gym at approved events.
The runner-up received a 6 month membership to Gold’s Gym.
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"In all my years (almost 30) in broadcasting and promotions, there haven’t been any events that I’ve enjoyed doing more than yours! Your professionalism, attention to detail and creativity is unparalleled!
I can’t wait to do another event for you and Click! You have the knack of making an event momentous! Your clients are truly lucky to have you and your team putting their businesses on the map."
Ruby Cheeks
Mid-day Personality, KDKB-FM
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