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Public relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organization and its audience. In short, public relations utilizes the power of the media to communicate a message to a select or mass audience. Public relations is NOT advertising even though it is commonly and inappropriately referred to as such. In public relations, you cannot control the outcome. If that is your desire, advertising is your answer. However, if you have the patience and acumen to engage in public relations activities, then this marketing tactic is a sensational way to utilize mass or niche media to advance your business objectives. Before you start, understand that media coverage through public relations is a privilege and not a right.

Public relations initiatives involve many details and require a plan, including a crisis management communication plan. All plans should include focused activities within your society’s calendar, your business objectives and your budget. PR ideally works in conjunction with your advertising and marketing/sales support programs to create a long term cohesive initiative.

Click has secured over $3 million in pr coverage for our clients.

"Thank you for making the segments so wonderful. We got a lot of calls.  Thanks again for being so organized and making the segment so easy to produce."
Senior Producer
ABC15

“Just a letter of thanks for your outstanding work with me on the Chicken Soup for the African American Soul book tour to Phoenix and for getting my restaurant, Ross’s Hooked and Cooked on the front page of the Arizona Republic two weeks ago.

I truly appreciate the hard work and the creativity of you and your staff. You all have very unique talents and blend them together seamlessly for your customers so that one opportunity flows smoothly into another opportunity that perhaps was not even envisioned at the time. I am so grateful for you and all you have done, I look forward to continuing our relationship for many years to come.”
Bari-Ellen Roberts-Ross
Author